ESPN and Dutch Ededivie has extended their long-term domestic TV rights deal for further 5 years taking their current contract to 2030 season. ESPN agreed to increase the yearly payment to €150 million (US$158 million) a season which will start from 2025/2026 season. That will significantly increase all Dutch top division clubs yearly earnings and we breakdown the entire deal and how much in total Dutch Eredivise will be making from both domestic and oversees TV & streaming rights.
Dutch Eredivisie Domestic TV Rights Deal:
Eredivisie signed an long-term TV deal with ESPN (then FoxSports which became ESPN with Disney’s merger of 21st Century Fox in 2019) back in 2012 where ESPN were paying only €80 million a year for entire domestic rights deal. The current deal was suppose to run out by end of 2025 and Eredivisie had other offers which were over €200 million a year but with consultation with clubs, they agreed to stay with ESPN for another 5 years even though the financial package was lower then what competitors offered. Trade off seems to be ESPN’s global appeal and long-term partnership.
| Rights Holder | Duration | Money |
|---|---|---|
| ESPN | 5 years (2025/26 to 2029/30) | €150 million a year (€750m) |
NOTE: The group of KPN, VodafoneZiggo, T-Mobile, and Delta rivaled ESPN's bid and offered €50 million a year more then ESPN but Dutch FA and clubs unanimously agreed with ESPN deal which will allow better international exposure for the league.
Oversees TV & Streaming Rights Deals:
Eredivisie has significanly improved their oversees TV & Streaming rights deals which will bring in extra €30 million a year. Eredivisie signed new streaming rights deals in several oversees market like UK where TrillerTV will pay €10 million a year to Eredivisie for 52 live matches. TrillerTV is also expected to get exclusive rights for Eredevisie in France and Australia.
| Rights Holders | Money |
|---|---|
| TrillerTV (UK & Ireland) | €10m a year |
| ESPN+ (USA) | Packaged in with domestic rights deal |
| Individual Deals In European countries | Approximately €10m a year combined |
| Other worldwide TV & Streaming deals | €10m a year |
| TOTAL Oversees TV Money | €30 million a year |
Dutch Eredivisie TV & Streaming Rights Money Distribution System:
Dutch FA and All Eredivisie clubs agreed to distribute entire TV money pot according to historic league standings over last 10 years where latest season standings has the highest weight. Both Domestic and International tv rights money is combined in pot from which portion goes to Dutch FA for administration and expenses plus part of it goes to clubs in second division and women’s football. Rest of the money is divided between 18 clubs according to their historic league positions in the league.
| Rights | Money |
|---|---|
| Domestic TV Rights | €150m a year |
| Oversees TV & Streaming Rights | €30m a year |
| Eredivisie Central Media & Sponsorships | €20m a year |
| TOTAL Yearly Pool | €200 million a year |
How Much Each Eredivisie Club Will Make From 2024/25 Season ?
Below is the estimated TV rights share for each club in Eredivisie. The final payouts will be slightly different considering how the league standings end up at the end of 2024/25 season.
Note: When distributing TV money, last 10 years of average league standing in the league are considered while the latest season standings weighs in more then the other 9 years.
| TEAM | MONEY |
|---|---|
| Ajax | €18.6 million |
| PSV | €16.6 million |
| Feyenoord | €15 million |
| AZ | €13 million |
| Vitesse | €11.6 million |
| FC Utrecht | €10.2 million |
| FC Groningen | €8.6 million |
| SC Heerenveen | €7.2 million |
| Heracles Almelo | €6 million |
| FC Twente | €5.8 million |
| Sparta Rotterdam | €5.2 million |
| Fortuna Sittard | €4.8 million |
| SC Cambuur | €4.6 million |
| NEC | €4.2 million |
| RKC Waalwijk | €4 million |
| FC Emmen | €4 million |
| Go Ahead Eagles | €3.8 million |
| FC Volendam | €3.8 million |
